4. TRENDS IN ARTIFICIAL INTELLIGENCE MARKETING: A BIBLIOMETRIC ANALYSIS

Yazarlar

  • İbrahim Halil EFENDİOĞLU Gaziantep Üniversitesi

Anahtar Kelimeler:

Artificial Intelligence Marketing- Bibliometric Analysis- Web of Science

Özet

This study aims to examine artificial intelligence marketing research through bibliometric analysis and thoroughly examine publications related to artificial intelligence marketing. In line with this objective, 350 studies containing the terms “artificial intelligence market*” or “AI market*” in their keywords, titles, or abstracts were analyzed from the Web of Science (WoS). The data were analyzed using the R programming language, R Studio, and Bibliometrix package. The examined studies span the years 1983 to 2023. The analyses indicate that artificial intelligence marketing studies gained significance in 2015 and experienced a more rapid increase after 2018. The most prominent keywords in the literature include artificial intelligence, technology, future, information, management, performance, and big data concepts. The countries with the greatest volume of research in artificial intelligence marketing are China and USA. In addition, the journals with the most significant number of publications, authors, and countries that collaborated are shown in the study. In addition, the publications' conceptual, social, and intellectual structure was examined. Finally, various suggestions have been made to researchers who want to work in artificial intelligence marketing.

Yayınlanmış

2023-10-14

Nasıl Atıf Yapılır

EFENDİOĞLU, İbrahim H. (2023). 4. TRENDS IN ARTIFICIAL INTELLIGENCE MARKETING: A BIBLIOMETRIC ANALYSIS. INTERNATIONAL JOURNAL OF ECONOMIC AND ADMINISTRATIVE ACADEMIC RESEARCH (E-ISSN: 2757-959X), 3(2), 56–73. Geliş tarihi gönderen https://ijerdergisi.com/index.php/ijer/article/view/42

Sayı

Bölüm

Makaleler